Working as a Team Free Essays

1. Introduction People form teams to accomplish a shard goal or task and have done so since the beginning of human history. For instance, cavemen building a fire together, students working on a group project, or basketball players playing on the same team, the need for teamwork is becoming greater. We will write a custom essay sample on Working as a Team or any similar topic only for you Order Now Parker (2011) suggests that teamwork is essential for business organizations to achieve success. Nowadays, working efficiently with others in a team is a key skill in order to survive in the competitive world of work. In any global business, certain skills and strategies are needed to incorporate into developing teams to maintain effective outcomes. The range of skills includes motivation, conflict management and team goals. This essay will examine the three mentioned aspects of teamwork that would prepare a person to work effectively in a team environment, supported by two real world examples for each aspect to show how individuals in organizations work successfully as active team players. 2. Body Firstly, motivation is an essential element in team-based workplaces. Workers are not mechanism, when they are asked to do the same tasks repeatedly, they will easily lose their interest or passion for their jobs. Consequently, a good way to keep team members’ passion is to motivate them. Motivation theory is one of the most vital theories in Human Resource Management. Armstrong (2001, p. 155) explains the motivation theory is applicable in organizations where they motivate their team members to utilize their skills and knowledge. This would aid at surpassing the organizations’ goals and improve the capability to provide better for their teams. According to a research conducted by Macky and Johnson (2003, p. 82), the result shows that when teams are provided with a satisfactory workplace reflecting each personal necessity and requirement, instead of a higher wage or bonus, members are motivated to work harder and more efficiently. This indicates that using beneficial motivators is becoming more important in nowadays business. In the operation of organizations, examples show motivation plays an important role in achieving success. Howard Schultz, the chief executive officer (CEO) of Google Inc. hich is based in California, considers that the success of the company is to put their employees as the first priority in its offices. According to the official website of Google (2011), the company offers a great range of benefits, including dining facilities, aerobics studios, laundry rooms, massage rooms, haircuts, car wash service and more. He firmly believes that â€Å"appreciation is the best motivation†, by providing a f un and inspiring workspace, team members are able to work in a positive atmosphere. This means team partners can motivate each other to satisfy their own needs, thus a greater opportunity to offer a higher level of performance (Google, 2011). Schultz is the CEO of Starbucks, an international coffeehouse chain based in Seattle, USA, applies the same principle that employees matter just as much as products do. Michelli (2008) states that Starbucks provides a variety of welfare measures for the Starbucks teams, for instance, accommodation discounts, medical insurance, and vacations. This shows when the company satisfies team members’ needs, they are encouraged to work towards the same goal and strive for the best for the company. From these two examples, it is clear that therefore motivation can lead team members to provide higher quality of work and increase the profit of the company. Secondly, conflict management is a vital aspect in a high-performance team. Conflict is defined as â€Å"the perceived difference between two or more parties resulting in mutual opposition† (Bartol et al, 2008, p. 24). Conflicts are inevitable as different members in teams have different opinions and methods to show their variations (Engleberg, Wynn, 2006, p. 147). Some of the major causes of conflicts are arise from the oppose perspective of members’ desire, goals, values and beliefs (DeJanasz, Dowd, Schneifer, 2001, p. 243). Conflicts and arguments in teams can rise negative feelings among members such as ‘lost sight of team goal’, these feeling s may lead to failure in achieving effective outcomes (Engleberg, Wynn, 2006, p. 48). Therefore, it is important for team members to recognize the effective strategies in dealing with conflicts in order to minimize fighting and hostility. With proper conflict management, workers are able to work productively as a team where differentiality are accepted (Boone, Kurtz, 2010, p. 2). This shows development of conflict management techniques is essential in contemporary business. In any team-based workplace, correct conflict management can enhance the success of organizations can achieve. The CEO of a Houston-based Birkman International Company, Richard Goldman introduced a policy where his team of employees need to attend compulsive communication classes every week in attempt to reduce conflicts arise from misunderstanding when they communicate (Tallia et al, 2006). Goldman considers that overcoming communication barriers can provide outstanding insights with team members’ thoughts and act (Tallia et al, 2006). This suggests that team members are allowed to work more practically together when conflicts are handled and solved with efficient management skills. Another example is McDonald’s, the world’s largest chain of fast food restaurant located internationally. The CEO James A. Skinner believes that by offering training programs, such as McDonald’s Management Development Program, managers can build a fully understanding of the company’s policy and the basic skills of manager when working with other people in the McDonald’s Crew (McDonald’s, 2011). This enables mangers to deliver a better management performance when dealing with conflicts. As a result, staff can create a harmony team environment and maintain effective achievement. The above two examples indicates that conflict management is crucial in the success of organizations. Lastly, leadership is vital in team-oriented workplaces. Ivancevich Matteson (2002, p. 45) define team leadership as â€Å"the process of influencing others to facilitate the attainment of organizationally relevant goals†. Leadership is important as it has been addressed as essential to achievement in teams(Gill, 2006, p. 1). A team leader with distinct leadership skills are able to help members to further the achievement of success. Good leadership skills include clear vision, the ability to spot the difference between team members, bring the team together to work towards the same goal and more (Armstrong, 2009, p. 36). All of these bring positive outcomes in teams. As a result, in nowadays organizations, leadership is one of the most vital aspect to be considered. The positive outcomes that team-based organizations achieve are visible. Carol Baines took over the Baines Company after the death of her husband, the previous owner of the company. She spent her time in the company to familiarize herself with the staff and operations of the company. She then analyzed the company’s situation and set a powerful set of term goals for the company. With her determined vision and remarkable leadership skill, she created a ‘family-like atmosphere’ for team members to work in. Members saw the clear goal of the company, thus significant success was achieved by the company (Northouse, 2010, p. 30). Another good leader is Steve Jobs, the CEO of America-based electronic company, Apple, Inc.. His good leadership skills have effectively bring success to the company. His quest for perfection has motivated his team to perform their best work quality. These two example makes it clear that leadership makes a huge different in maintaining effective outcomes of organizations. Conclusion To conclude, this essay has examined three aspects of teamwork that are essential when working effectively with other people in business organizations, namely motivation, conflict management and team goals. It has also provided with real life examples that showed how organizations can incorporate numbers of skills and strategies to create the right team environment. First of all, motivation can create a positive team environment for team members to work effectively together. In addition, proper conflict management can reduce arguments and fights between team members in order to maintain efficient outcomes in organizations. Finally, leadership . Good teamwork certainly is beneficial in the operation of organizations and has become an important aspect to be considered. As s result, organizations should be aware of those aspects and utilize the ability of teams. How to cite Working as a Team, Essay examples

Clozapine Associated Obesity and Diabetes †MyAssignmenthelp.com

Question: Discus about the Clozapine Associated Obesity and Diabetes. Answer: Introduction: The patients who suffer from schizophrenia and take many of the antipsychotic drugs constantly suffer from elevated appetite, which leads them to gain weight consequently and deliberately (Mayfield et al., 2015). The issue addressed in this paper is to measure the outcome of dietary control and exercise program to the patients who is being treated with one particular drug named Clozapine (Zimbron et al., 2016). The idea of the study is definitely novel as the patients who are on the antipsychotic drugs are gaining weight because of their elevated appetite (Hui et al., 2015). Because of their obesity, they are on the high risk of suffering from cardiovascular diseases, diabetes mellitus and hypertension. The outcome of the study would help the physicians to determine whether it is possible to lose weight for a patient with schizophrenia on antipsychotic drug (Rge et al.,2012). The total number of the patients was 53. The dieticians made sure that every female patient is taking 1300 to 1500 calories and every male patient is taking 1600 to 1800 calories per day. The dieticians also maintained the minimum dietary intake of every patient as 1200 and 1500 calories respectively for female and males. The type of food they were eating was fruits, vegetables, sugar free foods and drinks sweetened with artificial sweetener. The whole program for physical activities was for 6 months which was performed thrice a week. The exercise regime for the patients were walking for 1.62 km and climbing 231 stairs (each stair 14 cm) and going down for 330 stairs (each stair 13.5 cm) under 20 minutes of constant supervision. The result of the experiment was positive, as the people in the study group has lost significant amount of weight aster 6 months. The BMI, waist and hip measurement, insulin, triglyceride and IGFBP 3 was also decreased amongst the patients of the study group. IGF1 and IGFBP 3 were increased significantly among these patients. The result also interprets that the drug Clozapine puts the patients under great risk for obesity. To bring the patients in a good health condition, including such programs in the clinics are necessary. Study design: Initially the total numbers of the patients were 53 but three of them have withdrawn from the programs as they were discharged at the second moth of the program. All 53 patients were randomly chosen into two groups, 25 patients (11 male and 14 female) were on the control group and 28 patients were on the study group (11 male and 14 female). All 53 patientsw had a BMI index of 27 and was on the drug Clozapine. The study group went through the diet of taking 1300-1500 calories for female and 1600-1800 calories for males and the exercise program. They lost approximately 600 to 750 calories per week. The scientists measured their metabolic, anthropometric and hormonal parameters after the third and sixth month of the program. At the initial stage the total number of patients were 53 and the scientists put them into two groups, 25 people on the control group and 28 people on the study group. The control group has the mean +_SD age of 39 +_ 6.7 years and the mean age of the study group was 42.2+_ 7.5 years. The experiment was done in the clinical setting. At the second month, three of the patients of the control group left the hospital. All 28 patients of the control group completed the program. The main finding is that the study group has shown significant amount of weight loss after six months. Their waist hip circumference, BMI, diabetes, IGFBP 3 and triglyceride was also reduced. They also showed significant increase of IGF1 and IGFBP 3 molar ratio. The controlled amount of calorie intake and the exercise has also normalized the hormonal change, abnormalities in metabolism and has reduced the side effects of the drugs. The study showed that the drug Clozapine puts the patients with schizophrenia and other neurotic diseases at the risk of being obese and suffering from diabetes and many cardiovascular conditions (Stanley Laugharne, 2012). Those patients who is having Clozapine as the drug of schizophrenia, have to be under regular diet and exercise program to remain healthy (Whitney et al., 2015). To what extent can the observed association between the exposure and outcome be attributed to non-causal explanations? In this article the authors done an intervention in which a registered dietician was appointed for the implementation of the controlled diet. The professional dietician who makes sure that the calorie intake must be maintained at the rate of 1,300 - 1,500 kcal/day for the women and to 1,600 - 1,800 kcal/day for the men. The minimum diet requirements for women were 1,200 kcal per day and for men were 1,500 kcal per day (Manu et al, 2015). They quantified caloric admission and surveyed the sorts of nourishments that the patients ate, including leafy foods (up to 7.5 servings for each day), sugar free forms of sustenances and drinks, and simulated sweeteners. This admission of macronutrients guaranteed that members were consistent with the normal changes of 20%, 25%, and 55% in vitality from protein, fat, and sugar, separately (Godin et al., 2015). In my opinion the outcome states that the 53 obese patients those were treated with clozapine were divide into two groups. 25 people were assigned in the control group and 28 people were assigned to the study group. After I had study this article I found that there were no such differences in between the study group and the control group. At the first stage of the study the fat percentages among the men and the women were similar but at the end of the research the men had significantly less body fat as compared to the women but having more free fat in men. Effect of biases on the presentation of results The current study focussed upon the concept of treatment of patients affected with schizophrenia with clozapine. Reports and evidences have suggested that people with schizophrenia who have undergone treatment with clozapine have deliberately gained weight. In the current study obese people were put under randomised control trails (RCT) were they were put under dietary controls for six month and had undertaken simultaneous physical activities. The goal was to determine the contribution of physical exercises in managing the health condition of a person. In this respect, the patients were divided into a study group of 28 and a control group of 25. The participants of the study group were cut down on the calories intake by 200-300 kcal. Furthermore they were out under strenuous physical exercise such as walking, climbing the stairs and running which helped in burning down their level of fats by 600-700 kcal. Positive results were obtained within the study group compared to the con troll group. Thus, significant results were obtained through Anthropometry and enzyme-linked immune absorbent assay. Thus, over here sufficient reduction in the levels of triglycerides was obtained. Thus, the result was presented in a transparent manner by comparing the data from the two different groups. In my opinion, a number of biases need to be ruled out for the clear presentation of the results. The reduction in weight may also be due the presence of hypothyroidism (Hjorth et al., 2014). In this context, one needs to ensure the exact cause of increase in weight. Sometimes the increase in weight may also be attributed to the presence of a number of other factors such as diabetes and hyperthyroidism (Daumit, 2013). I also think, prior to the formation of the distinct study or control groups detailed health records of the patient groups should also have been taken into consideration. This helps ruling out the possible chances of any errors in the presentation of the results. This investigation exhibits the advantages of a six-month mediation comprising of coordinated dietary control and normal physical action for hefty patients with schizophrenia being treated with clozapine. Our intercession brought about huge reductions in BMI, muscle to fat ratio, and midsection and hip outline. What's more, taking part patients indicated enhanced metabolic profiles of triglyceride, insulin, IGFBP-3 levels, and the IGF-1 to IGFBP-3 molar proportion. Interestingly, the control amass demonstrated no change in anthropometric estimations and no improvement in triglyceride and insulin levels and had a lower molar proportion of IGF-1 to IGFBP-3 (Zimbron et al., 2016). These levels were picked with an end goal to limit any conceivable unfriendly impacts from abstain from food alone, which I saw as mental and passionate flimsiness among the patients who devoured many less calories. The specific physical exercises I find that were chosen were reasonable for fat patients with s chizophrenia on clozapine treatment, since they are mellow and uncomplicated and hold no threat for these patients. Each of the 28 patients in the examination bunch finished the half year eating regimen control mediation and no less than 90% of the physical movement program. The level of consistence and thusly our prosperity rate may have been lower if members had been outpatients as opposed to inpatients. In any case, the high achievement rate made it less demanding to decipher our outcomes toward the finish of the program. Clozapine seems to exhibit extraordinary hazard for weight pick up. Be that as it may, past reports have demonstrated that about half of patients with schizophrenia have comorbid medicinal conditions, and a considerable lot of these sicknesses are misdiagnosed or undiscovered. I suggest that it is urgently imperative to screen the soundness of corpulent patients with schizophrenia who are being treated with clozapine. Since some other metabolic advantages of the eating routine and the activity program were not understood until a half year of intercession, long haul adherence to such a program is essential. I additionally suggest that way of life adjustment (constant dietary control and routine physical movement) be endorsed for these patients with the goal that they can stay away from corpulence related irregularities and appreciate long haul benefits. Thus I can say that there is a direct association between exposure and outcome. The findings of this study is not effective because at the beginning of the study I found that consumption of the clozapine at first reduces the fat but after the long term use of the drug there was seen that the patients were suffering from mood disorder and that will cause a big harm to the schizophrenia patients. External validity and overall quality of the discussion section The research was valid in the sense that a comparative analysis was undertaken for arriving at a possible solution. The participants with long term conditions of schizophrenia and obesity were selected. In this particular aspect, the participants who reportedly showed psychosis owing to presence of other forms of sicknesses such as bipolar disorder or depression were ruled out. The ones who were first generation psychiatric counselling seekers owing to certain forms of trauma or personal life distress were ruled out. In this respect, the researcher also ensured that only supervised users of cloazapine were included for the study design. The discussion had been supported by a number of biochemical assays, which revealed that the patients responded positively for the first six months. However, the patients depicted slight physical weaknesses and mental instabilities in the context of long term dietary restrictions (Andrade et al., 2015). Thus, prolonged dietary restrictions can result in mood disorders in the patients. Hence the paper fails to address these gaps and the possible interventions which could be applied over here. The researchers were limited in their approach over here as they considered only the inpatients for gathering the data. Moreover, the presence of previous or other serious long term sickness was not taken into consideration (Niv et al., 2014). The obesity could also be present within an individual owing to diabetes or other health conditions. However, those records were not taken into consideration. Though the blood tests (ELISA) were performed for the presence of clozapine, I think little eviden ce was gathered which could relate the presence of obesity with clozapine. The participants responded well to the clinical interventions by showing remarkable weight loss at the end of six months. Therefore, the clinical interventions had been successful in evaluation of the required parameters. According to me, one of the loopholes which had been encountered over here is that only inpatients were involved. Therefore, limitation in the size of the population sample could result in the generation of superfluous results. The application of the study design to the population groups can expand the scope of the result. Thus, a large amount of data could be garnered which rules out any possible chances of false or misleading data being generated. References Amiaz, R., Rubinstein, K., Czerniak, E., Karni, Y., Weiser, M. (2016). A diet and fitness program similarly affects weight reduction in schizophrenia patients treated with typical or atypical medications. Pharmacopsychiatry, 26(03), 112-116. Andrade e Silva, B., Cassilhas, R. C., Attux, C., Cordeiro, Q., Gadelha, A. L., Telles, B. A., ... Tufik, S. (2015). A 20-week program of resistance or concurrent exercise improves symptoms of schizophrenia: results of a blind, randomized controlled trial.Revista Brasileira de Psiquiatria,37(4), 271-279. Chouinard, V. A., Pingali, S. M., Chouinard, G., Henderson, D. C., Mallya, S. G., Cypess, A. M., ... ngr, D. (2016). Factors associated with overweight and obesity in schizophrenia, schizoaffective and bipolar disorders. Psychiatry research, 237, 304-310. Curtis, D. (2016). Practical experience of the application of a weighted burden test to whole exome sequence data for obesity and schizophrenia. Annals of human genetics, 80(1), 38-49. Daumit, G. L., Dickerson, F. B., Wang, N. Y., Dalcin, A., Jerome, G. J., Anderson, C. A., ... Oefinger, M. (2013). A behavioral weight-loss intervention in persons with serious mental illness.New England Journal of Medicine,368(17), 1594-1602. Godin, O., Leboyer, M., Gaman, A., Aouizerate, B., Berna, F., Brunel, L., ... Dubreucq, J. (2015). Metabolic syndrome, abdominal obesity and hyperuricemia in schizophrenia: results from the FACE-SZ cohort. Schizophrenia research, 168(1-2), 388-394. Hjorth, P., Davidsen, A. S., Kilian, R., Skrubbeltrang, C. (2014). A systematic review of controlled interventions to reduce overweight and obesity in people with schizophrenia.Acta Psychiatrica Scandinavica,130(4), 279-289. Huang, X. F., Bell, C., Wang, H., Boz, Z., Yu, Y. (2015). Prenatal infection promotes olanzapine-induced obesity in rats: implications for antipsychotic-induced obesity in schizophrenia. Hui, L., Ye, M., Tang, W., Chen, D. C., Tan, Y. L., Zhang, F., ... Zhang, X. Y. (2015). Obesity correlates with fewer symptoms in schizophrenia treated with long-term clozapine: Gender difference.Psychiatry research,225(3), 741-742. Manu, P., Dima, L., Shulman, M., Vancampfort, D., De Hert, M., Correll, C. U. (2015). Weight gain and obesity in schizophrenia: epidemiology, pathobiology, and management. Acta Psychiatrica Scandinavica, 132(2), 97-108. Mayfield, K., Siskind, D., Winckel, K., Hollingworth, S., Kisely, S., Russell, A. W. (2015). Treatment of clozapine-associated obesity and diabetes with exenatide (CODEX) in adults with schizophrenia: study protocol for a pilot randomised controlled trial.British Journal of Psychiatry Open,1(1), 67-73. Mayfield, K., Siskind, D., Winckel, K., Hollingworth, S., Kisely, S., Russell, A. W. (2015). Treatment of clozapine-associated obesity and diabetes with exenatide (CODEX) in adults with schizophrenia: study protocol for a pilot randomised controlled trial. British Journal of Psychiatry Open, 1(1), 67-73. Niv, N., Cohen, A. N., Hamilton, A., Reist, C., Young, A. S. (2014). Effectiveness of a psychosocial weight management program for individuals with schizophrenia.The journal of behavioral health services research,41(3), 370-380. Rge, R., Mller, B. K., Andersen, C. R., Correll, C. U., Nielsen, J. (2012). Immunomodulatory effects of clozapine and their clinical implications: what have we learned so far?.Schizophrenia research,140(1), 204-213. Stanley, S. H., Laugharne, J. D. (2012). Obesity, cardiovascular disease and type 2 diabetes in people with a mental illness: a need for primary health care.Australian Journal of Primary Health,18(3), 258-264. Whitney, Z., Procyshyn, R. M., Fredrikson, D. H., Barr, A. M. (2015). Treatment of clozapine-associated weight gain: a systematic review.European journal of clinical pharmacology,71(4), 389-401. Zimbron, J., Khandaker, G. M., Toschi, C., Jones, P. B., Fernandez-Egea, E. (2016). A systematic review and meta-analysis of randomised controlled trials of treatments for clozapine-induced obesity and metabolic syndrome.European Neuropsychopharmacology,26(9), 1353-1365. Zimbron, J., Khandaker, G. M., Toschi, C., Jones, P. B., Fernandez-Egea, E. (2016). A systematic review and meta-analysis of randomised controlled trials of treatments for clozapine-induced obesity and metabolic syndrome.European Neuropsychopharmacology,26(9), 1353-1365. Zimbron, J., Khandaker, G. M., Toschi, C., Jones, P. B., Fernandez-Egea, E. (2016). A systematic review and meta-analysis of randomised controlled trials of treatments for clozapine-induced obesity and metabolic syndrome. European Neuropsychopharmacology, 26(9), 1353-1365.

How to Write Powerful Headlines

There’s no denying the power of a good headline. It’s the first thing your audience reads, and it might also be the last thing they read if it’s not compelling enough to get a click. But what makes a good headline? The Four U’s It’s true that audiences have different preferences for headlines depending on if they’re browsing social, searching Google, or reading the newspaper. That said, there are a few tenets of good headline-writing can be applied across the board. For example, copywriters have long relied on the â€Å"four U’s† to generate powerful headlines: Urgent: The best headlines weave in a sense of urgency. Capitalizing on readers’ fear of missing out (FOMO) is a great way to capture their attention in a crowded social-media landscape. Unique: Let your brand’s personality shine through, and offer readers something that they haven’t seen a hundred times before. Useful: When readers look at your headlines and consider whether to keep reading, they’re wondering what’s in it for them. Your headline has to promise value, and your content has to deliver it. While the other U’s in this formula help to grab readers’ attention, usefulness is what convinces them to stick around. Ultra-specific: The more specific your headline is, the more unique and useful it will seem to readers. Being specific with data and statistics can also help you establish trust and authority with your audience. While an irresistible headline helps drive clicks, it’s should also communicate what the article is all about. The Headline Should Be Accurate Your headline needs to accurately express what your article is about. Too often, media companies will twist a headline to make an article say something it doesn’t say or to get attention in a way that the article doesn’t deserve. Unfortunately, this is a sure way to turn off your readers and get them to bounce. Your Headline Should Work Out of Context Your regular readers might understand any writing quirks or abbreviations that you use, but someone who stumbles onto your site or sees your headline from a Google search will not. For that reason, you need to make sure that anyone can understand the headline immediately. Headlines Should Be Concise Strunk and White once wrote that we should avoid any unnecessary words and this is especially important when writing a headline. Generally, you want to keep your headline under 80 characters, give or take, so make each word count. This means removing any unneeded describing words, or really anything that takes away from the main meaning of the headline. Tips for Writing Catchy Headlines Time spent creating content could be wasted if your headline isn’t compelling. A great headline can mean the difference between your article being read or ignored. It can give a good first impression of your writing skills and instantly improve the appeal of your content to clients. â€Å"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.† – David Ogilvy. So how do you write better headlines to convince these content-hungry, time-limited clients to read your content? Hopefully, the following tips will set you up on the path to headline success. 1. Highlight the Benefits What’s in it for the reader? Conveying the core value of the content within the headline is key. You can use the word â€Å"you† or reference the target audience directly to make it sound personal: Are You a Freelance Writer? Write Better Headlines with These 10 Simple Techniques 2. Be Specific Include specific facts in the headline to build credibility. Statistics and names show you’ve researched the topic. For example: How Long is the Perfect Title? Here’s Why Your Headlines Should Contain 14 Words This is actually based on a study by HubSpot, where they found that on average, 14 word-titles get the most tweets and Facebook likes. 3. Include Numbers Numbers are also effective for the same reason. People are attracted to numbers and lists because they like predictability and certainty. For example: Use These 10 Powerful Techniques to Write Better Headlines Today 4. Establish a Human Connection If you don’t have any numbers in your title, try appealing to the reader’s emotional side. Mention something the target audience can relate to: If You’re Struggling to Write a Great Headline, You’re Not Alone 5. Appeal to Readers’ Aspirations Similarly, think about what the target audience wants to achieve. Promise how the reader can improve themselves in some way, such as learning how to be a better headline writer: Ten Strategies That Will Make You a Master Headline Writer 6. Be More Intriguing Withholding key information will encourage readers to click through to your content to find out more. So, leave an air of mystery: Here’s What We Discovered About the Highest Converting Headlines 7. Make it Sound Conversational When you only have a moment to capture the reader’s attention, try writing like you talk: So How do Successful Writers Craft a Great Headline? 8. Ask a Specific Question The last example used a more general question to sound more conversational. You can increase curiosity with more specific questions. The following example uses the first-person personal pronoun to personalize the headline and make the reader feel like they already â€Å"own† the question: How Do I Write Great Headlines That Increase Click-Throughs? Or you could ask an unusual question to add even more intrigue: Why Are You Still Writing Headlines that Don’t Actually Work? 9. Be Provocative Like the previous example, controversial statements or questions are a great way to get noticed, but you need to be careful not to alienate the audience. Still, introducing the shock factor into your headlines will almost certainly improve click-through rates: 10. Be Surprising You can tone down the controversy and just surprise readers with something unexpected. It captures attention in the same way because the human brain loves uniqueness. See how the following headline uses a surprising phrase to stand out: Oh my God. Every Freelance Writer Should Read These Headlines Hacks 11. Use a FOMO Headline Fear of missing out (FOMO) is a powerful motivational technique used by most marketers. Think about how you can change your headline to add urgency to the title. For example: Read This Article Before Writing Another Headline 12. Use Negatives In one study, Outbrain compared headlines with positive superlatives like â€Å"best† and â€Å"easiest† to negative ones, such as â€Å"worst† and â€Å"hardest.† It found that click-through rates on headlines with negative superlatives performed 30 percent better than those with positive ones. This might be because the negative approach is more unexpected. So try inserting some negative superlatives into your headlines, such as: Common Writing Mistakes and How to Avoid Writing the Dullest Headlines 13. More Verbs, Fewer Adjectives When you’re writing a headline, every word counts. In one A/B testing case, changing just a single word of an email subject line boosted click-through rates by 46%. That said, action verbs tend to pack more of a punch than nouns and adjectives. In fact, two of the most famous taglines in advertising are short and verb-centric: Nike’s â€Å"Just Do It† and the American dairy industry’s â€Å"Got Milk?† How to Write Great Headlines 14. Get Feedback If you have a number of headlines and you’re not sure which one is best, ask other people. You could ask other writers on Twitter via a poll, or show your client multiple headline versions so they can pick out the best. Taking It Further Clients want headlines that will engage their readers, so it’s important to think about the audience of your potential client. Who will be reading the content? What do they really want to know? And crucially, make sure that your content always delivers on the promise of your headline. Stick to the strategies outlined here, and you’ll be on your way to writing more powerful headlines that give a great first impression of your writing skills and will ultimately boost your sales. Want to create better headlines? Check out our copywriting service.

SOAP Notes Coursework

SOAP Notes Coursework Coursework on Soap Notes for New Patient: S: subjective O: objective A: assessment P: plan (S) SUBJECTIVE CC): Chief Complaint: Runny Nose John O’Shea is a 32 year-old single white male. He presents a â€Å"Persistent head ache for 5 days† and â€Å"Sore throat for the last 2 to 3 days.† He also complains of â€Å"Right facial pain† which he aan over the counter â€Å"Tylenol† which gave him some relief but the running nose persisted. History of present illness (HPI) This 32 Year old man presents with a chief complaint of a runny nose for six days with accompanying head ache and sore throat. Patient has been experiencing severe headache for over 5 days on the sides of the head, right behind the eyes. The first onset of the pain was five days ago, after the pt retired home from work with a fleet of sneezes and runny nose. Pain was relieved with painkillers (ibuprofen) for the best part of the night only for the pt to wake up with a serious purulent drainage through the nasal passages. The drainage subsided by itself after the pt had taken breakfast and plenty of water only to appear again within a matter of hours. The runny nose is aggravated by any form of dust and coldness. Pt reports slight pain above cheekbones which he uses over the counter Tylenol which offers some relief to the pain. Pt would sometimes experience mild pain behind their eyes when they strain their sight or when they try to roll their eyes sideways. Running nose is intense du ring the night and in the mornings. Pt has experienced nausea especially during the day. With nausea, pt denies vomiting. For 2 days now, pt has had a bad sore throat accompanied by fever. Pt also denies skin rashes or hives, abdominal pains, pain above cheekbones, joint pains or coughing. The mild pain above the cheekbones subsided upon use of OTC Tylenol. Allergies: Pt reports Allergic rhinitis – Headache, diarrhea, frequented urination, sneezing, runny, stuffy nose, itchiness and difficult breathing. Food allergy for meat and fish Generalized rashes, abdominal, diarrhea, skin itching, vomiting, cramps, swelling of soft tissues and the lips, and breathing complications. Denies allergies to latex and medication. The patient reports Acute Sinusitis. Current Medication Patient reports taking a dosage of 1 gram of Excedrin by mouth in duration of 5 to 6 hours up to 4 grams daily for 3 days, as it has been prescribed over the counter by a pharmacist. The patient has also been taking OTCs; pseudoephedrine nasal decongestant in form of tablets by mouth for 2 days. A total of 12 tablets had been taken so far following the pharmacist’s prescription of â€Å"a total of 2 tablets every 4 to 6 hours without exceeding a max of 8 tabs in 24 hrs. The patient had labels for both medications as noted. Pt denies any alternative or complementary treatment and Vitamins with similar specifics. The patient also reports oral tablets o Tylenol 6 tablets a day or the last 3 days. PMH / PSH Past Medical History (PMH): Pt reports history of hypothyroidism and HTN. Pt also reports history of allergic rhinitis and Acute Sinusitis Past Surgical History (PSH): Pt reports appendectomy, 1994; TA, 2005. Fam Hx (Family History) Patient reports family history of HTN (Father diagnosed with HTN at the age of 39); CAD (mother with stent at age 43); hypothyroidism (sister). Denies family history of nasal allergies, and Migraine headache. Family history therefore is non-contributory and not useful for Chief Complaint (CC). Soc Hx (Social History) Work History: The patient has worked as a coal miner for 15 yrs. currently unemployed. Pt. single, lives alone in a rented flat house, never married. Pt. reports a history of cigarette smoking 1 PPD for 15 YRS. Cessation 2009. Pt. reports a history of consuming a pack of beer over the weekends for 15 yrs. Reports 1 beer weekly since March, 2011. Pt. denies current use or history of illicit drugs. ROS (Review of Systems) CS (constitutional systems): Reports fever. Pt. denies weight loss, night sweats, lethargy/fatigue, and change in appetite, rash or itch. Eyes: Report headache and pain beneath the eyes. Pt. denies visual changes, double vision, and eye pain, floaters or blind spots (scotomas). Neuro: Pt. denies weakness, dizziness, numbness or changes in mood, sleep or memory. Ears, nose, mouth and throat (ENT): Reports runny nose, sinus pain, pain with swallowing, sore throat. Pt. denies stuffy or painful ears, toothache. Cardiovascular: Pt. denies shortness of breath, loss of consciousness, oedema, chest pains or palpitations. Respiratory: Reports cough. Pt. denies haemoptysis, exercise intolerance, wheezing, sputum or Trouble with breathing. States asthma is well-controlled. Lungs are not clear to auscultation and are not resonant to percussion. Abd: Pt denies abdominal pain, constipation or diarrhea, N/V, or changes in stool pattern. (O) OBJECTIVE PE (Physical examination) VS: P 85, B/P 127/82, HR 69, RR 18, height 6’5’’, Weight 182lb: pt is overweight, VS seems to be fine. General: Alert oriented x3, well nourished, well groomed, appropriate affect, in no acute distress (NAD), responds appropriately to interview and questions. HEENT (head, eyes, ears, neck and throat): Normal Skin: Dry and warm, no rashes or skin lesions, Lungs are CTA bilaterally. Cardiovascular: Femoral pulses 2+, RRR having S1, S2, no murmurs, gallops or rubs. Respiratory: Bilateral breath sounds (BBS) clear to auscultation, absence of adventitious breath noises. Abdomen: BS present x 4 quads, normoactive, soft, non-distended, non-tender. Neuro: Cranial Nerves Intact and functioning well. Neck: Supple, no lmphadenopathy, no bruits, and trace evidence of thyromegaly. Lab/Xray/Procedures Recent labs, X-ray, procedure and special test results Ex: Na+ 136, K+ 4.2, BUN 9, Cr 0.8, glucose 82 (17/7/2011); Normal screening colonoscopy (10/05/2011); Abdominal ultrasound (18/6/2011) – single 10mm gallstone. No supportive treatments. Pt advised to use hand wash regularly to avoid transmission of germs in future infections. (A) ASSESSMENT Allergic rhinitis Tearing or runny nose not accounted for sinuses or cold symptoms. Early hypothyroidism and HTN Tympanic membranes pearly grey with a sharp reflex of light. Right maxillary tenderness. Acute Sinusitis Preventive care should be observed. Pt should use hand wash and clean handkerchief all the time. Patient should avoid alcohol or any other drugs when under medication. Pt should keep a clean environment within the house. Avoid dust and other allergens. Always use prescription drugs and avoid over the counter medicines. (P) PLAN This is a plan based on all the symptomatic conditions presented by the patient. Examine nasal secretions to determine allergic or infectious infections. Repeat labs, X-ray and tests for Ex, K+, BUN, Cr Gluc Allergies: Give dosages for allergy antihistamines (Beclomethasone, cromolyn, or triamcinolone) + cough suppressants as well as oral decongestants (tablets). For antihistamines consider tabs or injection. Apply fluticasone nose spray allergy symptoms when noticed. Runny Nose: Cough suppressants + decongestants to be taken by mouth following the right prescription. Treat with Amoxicillin 500 mg per day three times and a decongestants for a whole week. Follow up if symptoms persist. Sore throat: mild antibiotics will be given to the patient. Supportive treatment to pt such as taking plenty of fluids and having a good rest should also be incorporated. Advice pt regarding preventive measures for runny nose in adults e.g. frequent hand wash to cleanse germs which may cause cold flu, avoidance of nose, eye and mouth touch. Pt is advised to avoid allergens whenever possible. Provide pt with referrals and consultation contact information incase of any issues that may arise from worsening condition and reaction on medication; this could be allergy or intolerance. In this case, signed pharmacy student name and contact information. Pt follow up will have to take place in three days to assess the progress of the prescribed medication on the condition. Narrative The patient is a 32 Year old man who presents with a chief complaint of a runny nose for six days with accompanying head ache and sore throat. Pt has been experiencing severe headache for over 5 days on the sides of the head, right behind the eyes. Based on my assessment of the patient’s condition and response to the previous modes of treatment, my advice to the pt would be to take the prescribed doses of allergy antihistamines. I will also offer a cough suppressant and tablets for oral decongestion. For the case of the antihistamines there is a choice between tabs and injection. The pt is also advised to keep off alcohol and any other drugs not prescribed for the period of treatment. Pt must also ensure clean house environment free of dust and other allergens that might aggravate his situation. Pt advised to install window screens and vacuum clean house always. Pt should avoid outdoors in the woods when its sunny or windy. I urge the pt to take plenty of fluids and rest. Avoid touching the nose, eyes and mouth as this could lead to infection with germs which cause cold flu. Alternatively you can be sure to use hand wash regularly to cleanse germs capable of causing such infections. The pt is also advised to seek medical follow up if symptoms persist. If the pt agrees to this mode of treatment, he is on a sure path to recovery.

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University Of Management And Technology Information Technology Essay This business plan describes a proposed venture to setting up a company called Nerd Patrol to provide individuals and small businesses with a full range of computer and networking services including hardware and software upgrades, hardware repairs, debugging software problems, dealing with network problems etc. Nerd Patrol will be initially owned by John Robbins. Depending on growth development, the company will possibly join with Mary Singh and Nabil Quresh to expand operations and to coverage in widen area. The Market Market research indicated the available niche market able to be occupied by additional businesses of this kind of nature. The very nature of the computing industry with its extraordinary rate of technological development creates a constant need for businesses skilled in updating and advising customers on computer-related issues. Individual home PC users will provide the majority of our business revenue income. Those jobs will typically consist of minor problem resolve and upgrade services such as software installation, hardware upgrade or Operation system upgrade and advising them for changing required. Business Week expects the computing industry to grow at a rate of 12% and the central processor unit speeds to continue to expand for years to come, providing obvious resource for sales. Nerd Patrol has decided to focus mainly on the individual home PC market for many kind of services. These home customers generally request the jobs done be quick, easier and less resource intensive then the opposing small business customer. In addition, this market tends to offer more flexibility for service times allowing a more productive workday and can have better human resources arrangement. Our target market will initially focus on the surrounding areas. Market research indicated there is an plenty of business for a small company such as US Computer Services, Computer Repair Chicago and Northern Computer Service, LLC. If we need exists for increased business, such promotional medium like TV, Internet or printing advertisement will be explored to increase the citizen perception of Nerd Patrol. The next step will be setting up a branch in other state to cover widen area. There are many competitors for the computer upgrade business in the surrounding area. Therefore we expect to be able to attract the price-sensitive market without much work to get involved in the competitive market. Financial Considerations Total start-up expenses are modest. Since Nerd Patrol is a service business and not product oriented, operational costs should remain low through the start-up process. Fixed costs have been set at a reasonably accurate monthly level. This should allow for equipment maintenance and purchase or replacement of basic parts used in performing our services. Somehow hardware parts may require keeping inventory at our shop as well. Variable costs have been set per unit to allow for additional expenses such as travel costs specific to each job. Objectives To provide a computer related service to the district that is in sufficient demand as to generate a profit. Maintain a strong repeat customer base in individual and or small business to maximize growth rate. Become a positive influence in the district in which we operate. Mission To become a contributing unit of society while delivering a services and products of exceptional quality, value and in a timely base. We will treat every customer as if they were our only customer. Providing the best services and suggestions to our customer. Keys to Success * Marketing and Networking being known to the public. * Responsiveness being an on-call computer paramedic in fast response time. * Quality service getting the job done right at the first time, offering 100% after service guarantee. * Relationships developing loyal and repeat customersretainers. * Experienced in SOHO operating system with Database management solution. * One stop solution to individual home users and small business. Company Summary Nerd Patrol will initially be a sole proprietorship. The goal will be to start the venture as inexpensively as possible with minimal outside financing. Nerd Patrol will be a home office start-up, utilizing one studio room in the owners home. Company Ownership Nerd Patrol will be initially owned by John Robbins as a sole proprietorship. Possibly later having Mary Singh and Nabil Quresh join the venture and expanding operations as well as clientele. Start-up Summary Total start-up expenses are modest. This composed of mostly equipment costs along with a few dollars for research of consumer wants and desires and few pads of stationary. Exact allocations are shown on the following table. Since this is a service business and not product oriented, operational costs should remain low through the start-up process. Start-up Requirements Start-up Expenses Legal US$200 Stationery etc. US$40 Brochures US$40 Consultants US$0 Insurance US$0 Rent US$0 Research and development US$20 Expensed equipment US$400 Other US$0 Total Start-up Expenses US$700 Start-up Assets Cash Required US$300 Other Current Assets US$0 Long-term Assets US$0 Total Assets US$300 Total Requirements US$1,000 Start-up Funding Start-up Expenses to Fund US$700 Start-up Assets to Fund US$300 Total Funding Required US$1,000 Assets Non-cash Assets from Start-up US$0 Cash Requirements from Start-up US$300 Additional Cash Raised US$0 Cash Balance on Starting Date US$300 Total Assets US$300 Liabilities and Capital Liabilities Current Borrowing US$0 Long-term Liabilities US$0 Accounts Payable (Outstanding Bills) US$0 Other Current Liabilities (interest-free) US$0 Total Liabilities US$0 Capital Planned Investment Investor 1 US$1,000 Investor 2 US$0 Other US$0 Additional Investment Requirement US$0 Total Planned Investment US$1,000 Loss at Start-up (Start-up Expenses) (US$700) Total Capital US$300 Total Capital and Liabilities US$300 Total Funding US$1,000 3. Services Nerd Patrol will offer computer support, repair, networking, upgrade and also software/hardware debug service to clients of two major categories, individual home PC users and small office users. These categories will define 90% of our operations. 3.1 Service Description Our services can be obtained through direct hourly compensation, or if preferred or more applicable, through a contract situation with pre-defined limits. Network setup will be define as job base and software implementation will be define to charge per function. 3.2 Competitive Comparison Our services are more intensive and accurate than any existing competition in the surrounding metro area. Since we have no excessive overhead we can be focused on delivering exactly what the customer wants, something other computer support providers in this area have a shock with. Also Nerd Patrol also provide hardware and software debug service which others provider not yet have such service in these area. 3.3 Technology Nerd Patrol will operate in an environment with technology that is constantly developing. Keeping up to date will be of essential importance to the profitability of this venture. We will maintain working as well as functional knowledge of all the latest hardware and software available to the public. Our customers will receive the most current versions of all software and hardware upgrades requested. Also providing suggestion to small company for the latest automated software system in order to save the operating cost. Market Analysis Summary Nerd Patrol will provide computer support in both a consulting and technical capacity to individual home PC users and small business owners. Also Nerd Patrol will apply for Microsoft authorization to sell their product like Microsoft Dynamics which is a pre-defined ERP system which can be customize. Since Nerd Patrol is currently a one man operation it will be limited in growth to the capacity of work able to be completed. Personal market research indicated an available niche market able to be occupied by additional businesses of this nature. The very nature of the computing industry with its noteworthy rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. 4.1 Market Segmentation The existing computer service market is so spacious categorizing it is a rather difficult task. For our revenue-oriented purposes we will define the market into individual home PC users and small business customers. Individual home PC users will share the majority of our business revenue. These jobs will typically consist of minor repairing, upgrades services and advising. The small business market will be defined as customers with five or more computers or a network requiring services or maintenance. Sometime including advice for SAP, MRP, ERP, CRM system and database management solution for our customers. 4.2 Target Market Segment Strategy Nerd Patrol has decided to focus mainly on the individual home PC market for many reasons. These home customers typically requests jobs that are in immediate, economy and less resource intensive then the opposing small business customers. In addition, this market tends to offer more flexibility for service times allowing a more productive workday. 4.2.1 Market Needs As reported by ComputingNet magazine, there is a substantial need for individuals capable of performing computer repairs, upgrading and Wi-Fi network setup in a timely and cost-effective manner in this region. Nerd Patrol is directed specifically at this niche market. 4.2.2 Market Trends Both the hardware and software side of the computer industry continue to turn out new and revised computer components at surprising rates. For Nerd Patrol this means job security well into the future since our aim is to providing such service to customer. 4.2.3 Market Growth As reported by the Wall Street Journal, there seems to be endlessly to the development of the computer market. Business Week expects the computing industry to grow at a rate of 12% and the central processor unit speeds to continue to expand for years to come. 4.3 Service Business Analysis Secondary market research shows computer service customers tend to be very loyal providers that perform work in speed and satisfy their needs. An analysis of Nerd Patrol main competitors shows no demonstrative strengths that would be significant barriers to possible success. Likewise, identifying competitors weaknesses has illuminated several areas that Nerd Patrol can target as marketing strategies like combination of the use of Office application for home users and Dynamics with database like MySQL and Oracle for small businesses. 4.3.1 Main Competitors There are two main competitors for the computer upgrade business in this area. 1. COMPUTER REPAIR CHICAGO . They are a well established provider of computer upgrades and services and also launching the Free over the phone estimate. 2. US Computer Services. They provide low cost computer repair, network and training provider specializing in quality on-site service for small businesses and homes in metro area. Both of these companies charge higher rate then Nerd Patrol so we will be able to attract the price-sensitive market without much work. Our second main advantage is the accessibility of our services. The time conscientious customer will appreciate our speedy work. 4.3.2 Competition and Buying Patterns As previously mentioned, there had other computer service providers of in the same area. Our services will be second to no one and our prices will be rock bottom. By providing superior service word of mouth alone will bring in many new clients. The satisfaction our consumers find will keep them as our business. Strategy and Implementation Summary A value proposition of timely and practical solutions to customer and at a reasonable charge coupled with a 100% after service guarantee. A competitive edge based on breeding existing customer relationships and loyalty. Our target market will mainly focus on the surrounding areas. Market research indicated that there is large amount of business for a small company such as Nerd Patrol. If obvious need exists for increased business, such promotional mediums like TV, Internet, radio or print advertisement could be implements and distribute. 5.1 Competitive Edge Our competitive advantage will be our ability to speedy take in a request from a customer and complete the requested task in a short time. Typically we will strive for a 48-hour completion of most home PC user requests and slightly longer for small business obligations. In addition we will conduct our services at the going wage or slightly below. Setting marginal revenue at marginal cost until Nerd Patrol established a substantial customer base if not forever. With this strategy we can undercut most competitors and gain local market share. Also our team with fully certified on Microsoft and Oracle software products which other competitor does not have. We have the ability to promote Microsoft and Oracle product to small business which involving another revenue income 5.2 Value Proposition Our business will be simple and direct. Providing quality services at a reasonable price and taking care of the customers, for they are your business. 5.3 Sales Strategy Happy customers will be a repeat customer is always true for a business. If the customer feels satisfied with our services, he or she will tell his/her friends and more business will come in the door. Sales forecast figures are based on industry figures for the typical growth of a consulting start-up and reflect repeat business generated through meeting customer needs. 5.3.1 Sales Forecast The sales strategy is a prediction of slow with controllable growth rate. Since I am the sole employee at the beginning and I will be focusing on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by new businesses. The predicted growth rate is very moderate in the individual home PC market and the small business arenas. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate. 5.4 Milestones The milestones listed in the table below, outlined the major events that will promote as well as insure the success of Nerd Patrol and keep it going concern well into the coming future. Management Summary Nerd Patrol is a sole proprietorship initially However Mary Singh and Nabil Quresh will be join together in the future and propose the management team as follow:- John Robbins Handle the daily home PC repairing and daily enquires. Mary Singh Co-ordinate with John for maintain service for individual and small business. Nabil Quresh Mainly act as the controlling of overall Nerd Patrol operation and scheduling. Also he will be able to take over the company account and keep track of all documentation. 6.1 Personnel Plan The following table shows my expected compensation. Since I am the sole employee and I am the only one on the books. I have decided to have my pay directly reflective of the businesses success. Additionally, I have decided to leave a residual amount of income with the company each month which intended to allow a means of adaptation or evolution of the business should circumstances dictate expansion or the hiring of additional employees in the future. Financial Plan The following sections include the annual estimates for the standard set of financial tables. Detailed monthly pro-forma tables are included in the appendix. 7.1 Important Assumptions Nerd Patrol customer base would fluctuate if there was a recess in the economy or other extenuating circumstances that pertain directly to consumer or industry behavior. 7.2 Break-even Analysis Fixed costs have been set at a reasonably accurate monthly level. This should allow for equipment maintenance and purchase or replacement of basic tools used in performing our services. Variable costs have been set per unit to allow for additional expenses such as travel costs specific to each job. 7.3 Projected Profit and Loss The profit and loss shown for this company is a source of inspiration. For the first year of operation the books show a modest net profit. This should allow for great flexibility and survival in the start-up phase in case of unexpected problems or expenses. The profit margin declines incrementally in the following two years as greater payroll allocations are made which reflected the join of Mary and Nabil. These increased allocations will be contingent upon the continued success of this going concern. Since this business is operated out of the home, expenses such as rent, utilities, and insurance are sunk costs and not reflective of the business venture. 7.4 Projected Cash Flow This information is presented in the chart and table below. 7.5 Projected Balance Sheet This information is presented in the table below. 7.6 Business Ratios Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 7379, Computer Related Services NEC, are shown for comparison. Appendix Personal Plan General Assumptions Pro forma Profit Loss Pro Forma Cash Flow Pro forma Balance Sheet